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Research papers

Comparative industrial buying patterns in high level economies

Despite the fact that well over 1000 articles appeared on industrial purchasing in the past two decades, relatively little progress has been made toward understanding and predicting buyer behaviour patterns. The key reason for this phenomenon, in our...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Peter M. Banting, David Ford, Andrew C. Gross, George Holmes
June 15, 1983
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Citation

Banting, Ford, Gross and Holmes (1983a, June 15). Comparative industrial buying patterns in high level economies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comparative-industrial-buying-patterns-in-high-level-economies